History - a short story about visions and success

The years between 1893 and now:

A message from Dan Ariens...
When you think about it, the American dream can be broken down into familiar chapters:

Chapter 1: A wonderful family
Chapter 2: A good job
Chapter 3: A home of your own ... with a lush, beautiful lawn you
can be proud of.

At Ariens Company, we´ve been in the business of helping homeowners and contractors fulfill this dream and perfect their yards for more than 60 years. We¥re continuously making improvements so you can have the best of both worlds - a great lawn with plenty of time to spend with your family and friends.

Since my great-grandfather Henry Ariens founded the company in 1933 with his sons Francis, Steve and Leon, we´ve always been focused on family. This focus has allowed Ariens Company to grow into one of the nation´s premier outdoor power equipment manufacturers ... and we´re still family-owned.

And we sell our products through family-owned dealerships only. Neighbourhood businesses capable of providing you with the best pre- and after sales service possible. That´s a tradition we´re very proud of.

When you choose an Ariens® product, you´ll have a family-friendly mower that stands the test of time. And when your children reach that great, first-mowing milestone, we´d be honored to have Ariens® right there with them.

Sincerely,
Dan Ariens
President 		Dan Ariens
1893

Henry and Christine Ariens settled in Wisconsin, bringing the metal working industry to Brillion. Brillion Iron was founded in their garage. The company made continual progress and in 1900, built a new plant in a new location.
1950

Three consumer products, the "Jet Tiller", the first consumer Rear Tine Tiller and the Imperial Riding Mower, help to establish Ariens as a major manufacturer of lawn and garden equipment.
1960

The two-stage self-propelled snow-thrower is developed.
1974

Acquisition of New Holland Company lawn and garden division allows the development of the lawn and garden tractor line.
1985

Promark, manufacturers of commercial chippers and vacuums, is added to the Gravely line.
1998

The fourth generation assumes leadership as Daniel Ariens becomes president of Ariens® Company and brother, Peter Ariens, becomes president of Stens.

2005

2005 Wisconsin Manufacturer of the Year Award recipient.
2006

Acquisition of Bynorm, an Australian aftermarket parts distributor.
State of Wisconsin Enterprise Development Zone (EDZ) $1 Million Tax Credit recipient to restructure and reorganize two facilities.
Wisconsin 75 - 2006 Generation of Innovation Award recipient.
Acquisition of National Mower Co., a specialty mower manufacturer.